Tuesday, April 15, 2008

The Art of Interviewing



The art of interviewing in the electronic media is a dying one, mainly because interviewers have followed the industry trend of transforming interviews into discussions where statements, rather than questions, are the main staple of the interview and are traded back and forth between interviewer and interviewee.

By transforming an interview into a discussion or debate, many interviewers think they have more power and control over the interview. They couldn't be more wrong.

Questions are infinitely more powerful that statements because they point a conversation in a direction so chosen by the questioner. Statements by an interviewer both empower and let interviewees off the hook.

Firstly let's explore the power of questions. Click here for a short essay on the art of asking questions.

The following series of essays covers a broad range of ideas and techniques designed to allow you to sharpen technique and become a better interviewer

Becoming an Expert Interviewer Part 1

Becoming an Expert Interviewer Part 2

Becoming an Expert Interviewer Part 3