Form and Content: the nuts and bolts of good radio programming

Whether its a rap music station or a shock jock talk program, there are some universal principles that apply to attention-grabbing radio.

In any radio show there are two components: form and content. To make your show stand out from the crowd, you need to pay a lot of attention to finding a balance between the two. If content is great but form is bad, expect your ratings to reflect that. If form is great but content is insipid, then your show may have a lot of ra ra but you'll come acroos as a himbo or a bimbo, as someone lacking in substance.

Click this link to access a Program Evaluation Primer that you can use to determine how your show stacks up against those universal benchmarks of good radio programming.