Tuesday, November 28, 2006

Know Your Medium

Many broadcasters assume that they are the centre of the Radioland universe and that listeners lend their full attention to their every word. Nothing further could be the truth. In fact, your average radio broadcaster is lucky if they have control of “half an ear” for most of the time.
In the first of this series, we’ll review the reality of listening habits and explode a few myths in the process. Click here to read the article

No comments: